Rob Blake
Opinion
10 October 2023
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There’s a battle raging in digital advertising, and the conqueror will command consumers' attention more than any other brand.
Opinion
21 February 2023
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Brands need to be careful what digital content they’re appearing next to, says Channel Factory’s Rob Blake. Get it wrong and your message is less likely to stick.
Opinion
14 November 2022
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Many advertisers use block lists to ensure their content isn’t shown or associated with inappropriate content, however, this approach can inadvertently exclude the wrong audiences. Rob Blake, Managing Director of Channel Factory explains how inclusion lists, in conjunction with block lists can make advertising audiences more diverse.
